Jaipur, March 2026 : Under the leadership of Chief Minister Bhajanlal Sharma, the state government is steadily strengthening local development through its \u2018One District One Product\u2019 (ODOP) Policy-2024, helping Rajasthan\u2019s unique products gain global recognition. The initiative is empowering local artisans and entrepreneurs while accelerating employment generation and economic growth across the state.<\/p>\n\n\n\n
The policy aligns with Prime Minister Narendra Modi\u2019s vision of building a developed India by 2047 through comprehensive grassroots development. Emphasising \u201cVocal for Local\u201d and inclusive growth, the ODOP initiative is turning the vision of \u201clocal to global\u201d into reality, with Rajasthan\u2019s products carving a distinct identity on the global stage.<\/p>\n\n\n\n
Under this policy, each district has identified a signature product, enabling better utilisation of local resources and skills while preserving regional uniqueness. The initiative is fostering entrepreneurship in rural areas by providing technical support, financial assistance and improved market access to entrepreneurs.<\/p>\n\n\n\n
The state government is offering extensive financial and technical aid to support businesses. New micro and small ODOP enterprises are eligible for a margin money subsidy of up to 25 per cent of the project cost, capped at \u20b925 lakh. Additionally, up to 50 per cent financial assistance (maximum \u20b95 lakh) is provided for adopting advanced technology and software for technological upgradation.<\/p>\n\n\n\n
The policy also supports quality certification and intellectual property rights, offering up to 75 per cent reimbursement (maximum \u20b93 lakh) for related expenses. Entrepreneurs joining e-commerce platforms can avail 75 per cent reimbursement of up to \u20b91 lakh annually for two years. For technological advancement, a 50 per cent subsidy (up to \u20b95 lakh) is available for acquiring advanced technology or software from recognised national institutions.<\/p>\n\n\n\n
To boost marketing and digital reach, the government provides up to 60 per cent assistance (maximum \u20b975,000) for cataloguing services and development of e-commerce websites. These measures are helping strengthen branding and ensure better market access for local products.<\/p>\n\n\n\n
The policy has significantly promoted entrepreneurship and local industries across Rajasthan. Financial assistance has already been disbursed to numerous beneficiaries, supporting enterprise establishment, market expansion and production upgrades. Special emphasis has been placed on marketing, e-commerce integration, quality certification and technological advancement.<\/p>\n\n\n\n
To further enhance visibility, the state government is organising exhibitions, facilitating participation in national and international events, and providing training to entrepreneurs. These efforts are helping local products gain wider recognition and access to larger markets, reinforcing Rajasthan\u2019s journey from local excellence to global prominence.<\/p>\n","protected":false},"excerpt":{"rendered":"
Jaipur, March 2026 : Under the leadership of Chief Minister Bhajanlal Sharma, the state government is steadily strengthening local development through its \u2018One District One Product\u2019 (ODOP) Policy-2024, helping Rajasthan\u2019s unique products gain global recognition. The initiative is empowering local artisans and entrepreneurs while accelerating employment generation and economic growth across the state. The policy …<\/p>\n","protected":false},"author":10,"featured_media":112505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[143],"post_format":[],"flags":[],"class_list":["post-112504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-state","tag-state"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/112504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112504"}],"version-history":[{"count":1,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/112504\/revisions"}],"predecessor-version":[{"id":112506,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/112504\/revisions\/112506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/media\/112505"}],"wp:attachment":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112504"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_format&post=112504"},{"taxonomy":"flags","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fflags&post=112504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}