{"id":114853,"date":"2026-04-14T10:39:50","date_gmt":"2026-04-14T05:09:50","guid":{"rendered":"https:\/\/mavericknews30.com\/?p=114853"},"modified":"2026-04-14T10:39:50","modified_gmt":"2026-04-14T05:09:50","slug":"successful-journey-of-sonia-chougules-karvi-brand-with-support-from-the-chief-ministers-employment-generation-scheme","status":"publish","type":"post","link":"https:\/\/mavericknews30.com\/?p=114853","title":{"rendered":"Successful Journey of Sonia Chougule\u2019s Karvi Brand with Support from the Chief Minister\u2019s Employment Generation Scheme"},"content":{"rendered":"\n<p>Sangli, April 2026 : In Palus taluka\u2014traditionally known as a sugarcane and grape-producing region\u2014the number of dairy entrepreneurs is steadily rising. Among the inspiring success stories is that of Sonia Prashant Chougule, whose <em>Karvi<\/em> brand has grown into a promising dairy and dairy-products business with the support of government initiatives.<\/p>\n\n\n\n<p>Sonia Chougule began her entrepreneurial journey during the challenging period of the COVID-19 pandemic in 2019. Backed by her educational foundation in Food Technology and driven by determination, she established a dairy production unit under the Karvi brand. Her consistent efforts and dedication have helped her business grow steadily.<\/p>\n\n\n\n<p>Originally from Nej village in Murgud taluka of Kolhapur district, Sonia comes from a modest background\u2014her father was a school teacher. She completed her B.Sc. in Food Technology in 2004. About 15 years ago, she married Prashant Chougule from Bhilwadi, who works in the industrial air-cooling sector. While managing her household responsibilities, Sonia always aspired to start her own business. With strong support from her husband and encouragement from her family, she gained knowledge about the food processing industry and eventually launched her venture.<\/p>\n\n\n\n<p>Sharing her experience, Sonia said that before starting the business, they approached the District Industries Centre to learn about the Chief Minister\u2019s Employment Generation Scheme. After thorough planning, they submitted a loan proposal of \u20b950 lakh. With timely support from officials of the Bank of India, the loan was sanctioned without delays. Since the project was approved under the scheme, they also received a 35% subsidy. Sonia expressed gratitude to the state government, the District Industries Centre, and the bank officials for their support.<\/p>\n\n\n\n<p>The Karvi production unit is located in Malwadi near Bhilwadi, spread across approximately two and a half gunthas of land. With the loan amount, Sonia purchased essential machinery from Kolhapur and Sangli. The unit is equipped with modern facilities including a pasteurization machine, khoa-making machine, planetary mixer, chakka shredding mixer, bulk cooler, milk packaging system, laboratory, and a cold storage unit with a capacity of around 4,000 liters.<\/p>\n\n\n\n<p>Currently, the unit employs around 10 workers and handles about 1,200 liters of milk daily. Milk is procured from two collection centers as per requirement.<\/p>\n\n\n\n<p>Under the Karvi brand, a variety of high-quality products are manufactured, including milk, curd, buttermilk, lassi, shrikhand, amrakhand, basundi, and paneer. Despite facing initial challenges, Sonia and her husband overcame them with perseverance and hard work. Today, their products are in high demand and are supplied across Sangli, Miraj, Palus, and Tasgaon.<\/p>\n\n\n\n<p>Sonia Chougule\u2019s journey stands as a strong example of how government support, combined with determination and skill, can transform entrepreneurial dreams into a successful reality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sangli, April 2026 : In Palus taluka\u2014traditionally known as a sugarcane and grape-producing region\u2014the number of dairy entrepreneurs is steadily rising. Among the inspiring success stories is that of Sonia Prashant Chougule, whose Karvi brand has grown into a promising dairy and dairy-products business with the support of government initiatives. Sonia Chougule began her entrepreneurial &hellip;<\/p>\n","protected":false},"author":10,"featured_media":114854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[143],"post_format":[],"flags":[],"class_list":["post-114853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-state","tag-state"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/114853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=114853"}],"version-history":[{"count":1,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/114853\/revisions"}],"predecessor-version":[{"id":114855,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/114853\/revisions\/114855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/media\/114854"}],"wp:attachment":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=114853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=114853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=114853"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_format&post=114853"},{"taxonomy":"flags","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fflags&post=114853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}