{"id":115205,"date":"2026-04-16T00:03:13","date_gmt":"2026-04-15T18:33:13","guid":{"rendered":"https:\/\/mavericknews30.com\/?p=115205"},"modified":"2026-04-16T00:03:13","modified_gmt":"2026-04-15T18:33:13","slug":"lic-launches-mylic-and-super-sales-saathi-mobile-applications-to-enhance-customer-experience-and-digital-accessibility","status":"publish","type":"post","link":"https:\/\/mavericknews30.com\/?p=115205","title":{"rendered":"LIC Launches \u2018MyLIC\u2019 and \u2018Super Sales Saathi\u2019 Mobile Applications to Enhance Customer Experience and Digital Accessibility"},"content":{"rendered":"\n


Initiative reaffirms India\u2019s commitment to building an inclusive, technology-enabled insurance sector with transparent and citizen-centric services
<\/h3>\n\n\n\n

Shri. M. Nagaraju, IAS, Secretary, Department of Financial Services, Ministry of Finance, launched the new LIC\u2019s Customer App (MyLIC) and the mobile App for the sales intermediaries (LIC\u2019s Super Sales Saathi) in the presence of CEO & MD Shri. R. Doraiswamy, Managing Directors Shri. Dinesh Pant, Shri. Ratnakar Patnaik, Shri. R. Chander and senior management of LIC of India in Mumbai today. With over 260 million policies and the deepest insurance footprint in India, LIC\u2019s apps are now central to delivering scale, enhancing service efficiency, and maintaining competitive parity in the evolving life insurance market.<\/p>\n\n\n

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MyLIC app brings together policy servicing, claims support, payments, documentation, and customer engagement into a single, intuitive 360-degree digital experience. It attempts to eliminate or minimize paperwork, and empowers policy holders to take charge of their financial protection journey. The new digital platform is not limited to customers alone. Super Sales Saathi app empowers LIC\u2019s intermediaries and field force to serve families with greater efficiency and confidence from onboarding to servicing through its digital tools for marketing insights, performance tracking, customer insights, and policy servicing.<\/p>\n\n\n\n

MyLIC App \u2013 Key Customer-Facing Capabilities<\/strong><\/p>\n\n\n\n

    \n
  • View and manage insurance portfolio at\u00a0<\/strong>one place<\/li>\n\n\n\n
  • Pay premiums instantly<\/li>\n\n\n\n
  • Track policy Benefits in real time<\/li>\n\n\n\n
  • Avail Paperless Policy Loan<\/li>\n\n\n\n
  • Update Policies, online<\/li>\n\n\n\n
  • Revive Lapsed Policies, online<\/li>\n\n\n\n
  • Explore and Buy policies online \u2013 Simple, Fast and Digitally<\/li>\n\n\n\n
  • Fast, Secure & Paperless e-KYC<\/li>\n<\/ul>\n\n\n\n

     Super Sales Saathi \u2013 Key Marketing-Focused Capabilities<\/h3>\n\n\n\n
      \n
    • Digital sales tools<\/li>\n\n\n\n
    • Real-time policy status tracking<\/li>\n\n\n\n
    • Automated reminders for follow-ups<\/li>\n\n\n\n
    • Integrated communication with customers<\/li>\n\n\n\n
    • AI-driven nudges for customer value enhancement<\/li>\n\n\n\n
    • Digital sales kits and product explainers for on – the-go presentations<\/li>\n\n\n\n
    • Performance dashboards to help intermediaries monitor targets and achievements<\/li>\n<\/ul>\n\n\n\n

      Both the above mobile Apps are delivered through LIC\u2019s DIVE (Digital Innovation & Value Enhancement) digital transformation platform, designed to deliver a seamless, secure, and fully integrated insurance experience for customers, intermediaries, and employees.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Initiative reaffirms India\u2019s commitment to building an inclusive, technology-enabled insurance sector with transparent and citizen-centric services Shri. M. Nagaraju, IAS, Secretary, Department of Financial Services, Ministry of Finance, launched the new LIC\u2019s Customer App (MyLIC) and the mobile App for the sales intermediaries (LIC\u2019s Super Sales Saathi) in the presence of CEO & MD Shri. …<\/p>\n","protected":false},"author":10,"featured_media":115206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[83],"post_format":[],"flags":[],"class_list":["post-115205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bd-business","tag-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/115205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115205"}],"version-history":[{"count":1,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/115205\/revisions"}],"predecessor-version":[{"id":115207,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/115205\/revisions\/115207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/media\/115206"}],"wp:attachment":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115205"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_format&post=115205"},{"taxonomy":"flags","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fflags&post=115205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}