Mumbai, April 2026 : Actors Riteish Deshmukh and Genelia Deshmukh have been appointed as brand ambassadors for the \u2018Road Safety Campaign\u2019 undertaken by the Maharashtra State Road Transport Corporation (ST) and the Transport Department. The appointment will be for a period of five years and aims to strengthen public awareness initiatives related to road safety.<\/p>\n\n\n\n
The agreement formalising their appointment was signed in the presence of Chief Minister Devendra Fadnavis at the Mantralaya. Deputy Chief Minister Eknath Shinde and Transport Minister and ST Corporation Chairman Pratap Sarnaik, along with other dignitaries, were also present on the occasion.<\/p>\n\n\n\n
The primary objective behind this initiative is to enhance the effectiveness of various public awareness campaigns conducted by the ST Corporation and to ensure that crucial messages related to road safety reach a wider audience. By roping in popular public figures like Riteish and Genelia Deshmukh, the government aims to create a stronger connect with citizens and encourage responsible behaviour on roads.<\/p>\n\n\n\n
Their involvement is expected to play a significant role in spreading awareness about traffic rules, passenger safety, and broader social messages associated with responsible commuting. The campaign will focus on educating people about safe driving practices, reducing accidents, and promoting a culture of road discipline across the state.<\/p>\n\n\n\n
Officials believe that the popularity and relatability of the actor duo will help amplify the campaign\u2019s reach, especially among youth and urban audiences. The initiative is part of the state government\u2019s broader efforts to improve road safety standards and reduce accident-related fatalities.<\/p>\n\n\n\n
With their appointment, the campaign is set to gain greater visibility and impact, reinforcing the importance of safety and awareness among commuters and drivers alike.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mumbai, April 2026 : Actors Riteish Deshmukh and Genelia Deshmukh have been appointed as brand ambassadors for the \u2018Road Safety Campaign\u2019 undertaken by the Maharashtra State Road Transport Corporation (ST) and the Transport Department. The appointment will be for a period of five years and aims to strengthen public awareness initiatives related to road safety. …<\/p>\n","protected":false},"author":10,"featured_media":116583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[143],"post_format":[],"flags":[],"class_list":["post-116582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-state","tag-state"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/116582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116582"}],"version-history":[{"count":1,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/116582\/revisions"}],"predecessor-version":[{"id":116584,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/posts\/116582\/revisions\/116584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=\/wp\/v2\/media\/116583"}],"wp:attachment":[{"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116582"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpost_format&post=116582"},{"taxonomy":"flags","embeddable":true,"href":"https:\/\/mavericknews30.com\/index.php?rest_route=%2Fwp%2Fv2%2Fflags&post=116582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}