New Delhi, Nov 2026 : Leading dairy brands Amul and Mother Dairy have announced an increase of Rs 2-4 per litre in the prices of their liquid milk variants, effective November 12, citing rising input and operational costs.
The price revision comes amid a sharp increase in the cost of fodder, cattle feed, packaging, transportation and other expenses associated with milk production and distribution.
The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, said prices of fresh pouch milk had been increased by 4-5 per cent across major variants and pack sizes nationwide.
Under the revised rates, Amul Taaza toned milk, the company's largest-selling variant, will become costlier by Rs 2 per litre. Amul Gold milk will see a price increase of Rs 4 per litre.
Explaining the revision, GCMMF said the price of Amul Taaza, which contains 3 per cent milk fat, had been raised by Rs 2 per litre, representing a 3.3 per cent increase. The price of Amul Gold, containing 6 per cent milk fat, has been increased by Rs 4 per litre, or 5.5 per cent.
This is Amul's second milk price hike in 2026, following an earlier revision in May.
Separately, Mother Dairy announced an increase of Rs 2-4 per litre across its liquid milk portfolio, also coming into effect on November 12.
The company attributed the decision to higher milk production costs faced by dairy farmers, particularly due to rising fodder and cattle feed prices.
According to Mother Dairy, uneven monsoon conditions in several parts of the country have affected fodder availability. Prices of green and dry fodder have increased by as much as 20 per cent, while cattle feed costs have risen by around 10 per cent over the past year.
These increases have added to the financial burden on dairy farmers and raised the overall cost of milk production, the company said.
A Mother Dairy spokesperson also pointed to higher packaging, transportation and other operational expenses, which have increased by up to 25 per cent amid persistent inflationary pressures.
“Mother Dairy is revising the consumer prices of its liquid milk variants in the range of Rs 2-4 per litre, effective November 12, 2026,” the spokesperson said.
The company added that the sustained rise in input and operational expenses had made the latest revision necessary.
The simultaneous price increases by two of India's leading dairy brands are expected to affect household milk expenditure from Thursday. Milk is a daily essential for millions of consumers, making price revisions particularly significant for household budgets.
Both companies have cited rising costs across the dairy supply chain as the reason for passing on the additional burden through revised consumer prices.
