Jaipur, October 2026 : A review meeting on the operations, service quality and efforts to increase the number of rides offered by Bharat Taxi was held on Sunday at Nehru Sahakar Bhawan under the chairmanship of Rajasthan Chief Secretary V. Srinivas.
During the meeting, the Chief Secretary reviewed the current status of Bharat Taxi in the state and directed officials to make its operations more effective, competitive and beneficial to the public.
He instructed Bharat Taxi officials to constitute a dedicated team and develop an effective incentive model to achieve the target of increasing the number of rides to 5,000 per day within the next two months. He also directed them to prepare and implement a comprehensive marketing strategy and action plan within the next 15 days.
Srinivas emphasised promoting Bharat Taxi at railway stations, bus stands and other prominent public places. He directed officials to install promotional standees, undertake publicity campaigns through social media influencers and accelerate marketing activities with the support of the Jaipur Municipal Corporation.
He also stressed the need for coordination with various departments, including police, transport, municipal administration and dairy, to secure the necessary support for expanding the service.
The Chief Secretary personally examined the Bharat Taxi application on his mobile phone and assessed its functioning. He directed officials to improve the app's operational efficiency and user experience. Emphasising passenger safety, reliability and affordability, he called for a review of every ride to ensure that commuters receive quality transportation services.
Srinivas further instructed officials to monitor Bharat Taxi's operations daily, regularly update progress reports on the portal and ensure daily reviews and coordination through a WhatsApp group. He also called for regular interaction with sarathis (drivers) to assess progress towards the prescribed targets and introduce necessary improvements in service delivery.
During the meeting, officials informed him that 53,766 drivers are currently registered with Bharat Taxi in Jaipur. The Chief Secretary directed them to take concrete, result-oriented measures to increase the number of rides.
Senior officials present at the meeting included Dr. Samit Sharma, Principal Secretary of the Cooperation Department; Saurabh Swami, Managing Director of RAJFED; Purushottam Sharma, Transport Commissioner; Om Kasera, Municipal Corporation Commissioner; and Shruti Bhardwaj, Managing Director of RCDF, along with other senior officers.
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