CM Dr. Yadav launches new TVC of Tourism “Moh Liya Re”

Chief Minister Dr. Mohan Yadav on the special occasion of 69th Foundation Day of MP launched the new TV Commercial (TVC) “Moh Liya Re” produced by MP Tourism. The TVC has been produced with the aim of presenting the natural beauty, historical heritage and rich cultural diversity of Madhya Pradesh in a new form which was brought to life by Renowned actor Shri Pankaj Tripathi by his acting.

Principal Secretary Tourism and Culture and Managing Director MP Tourism Board Shri Sheo Shekhar Shukla said that Madhya Pradesh is famous for its beautiful places in the world. Our endeavour has always been to give a new identity to the attractive tourist destinations of the state not only in the country but also at the international level. The new TVC “Moh Liya Re” is very interesting, colorful and vibrant. This will play an important role in attracting tourists to the state.

“Moh Liya Re” – A New Perspective

The “Moh Liya Re” TVC depicts the unique natural sites, religious sites, historical heritage and rich wildlife of Madhya Pradesh including Ujjain, Orchha, Gwalior, Khajuraho. It is capturing the attention of the tourists and inviting them to visit Madhya Pradesh. The beautiful lyrics of lyricist Irshad Kamil have been given musical expression by Abhishek Arora’s music. Famous singer Divy Kumar has given his voice in this special TVC. Through this TVC, once again the message is being given to the audience that Madhya Pradesh has fascinated them.

It is worth mentioning that this “Jo Aaya Wo Wapas Aaya, Ye MP Ki Maya” TVC launched last year has gained a lot of popularity. It has been viewed more than 2 crore 97 lakh and 71 thousand times on platforms like Instagram, YouTube, Facebook, Twitter. 92 lakh 62 thousand 161 views have been received on Instagram, 1 crore 26 lakh 37 thousand 120 on Facebook, 63 lakh 65 thousand 305 on YouTube and 15 lakh 07 thousand views on Twitter.

The journey of attractive TVCs of the state includes 2023- MP Ki Maya, 2018- Tak Tak, 2016- MP Mein Dil Hua Bache Sa, 2013- Rang Hai Malang Hai, 2010- MP Ajab Hai Sabse Gajab Hai, 2008- Hindustan Ka Dil Dekha Aur, 2006- Til Dekho Taad Dekho, Hindustan Ka Dil Dekho