Saras Raj Sakhi National Fair at Jawahar Kala Kendra till December 30

Jaipur : Through Saras fairs, rural self-help group women are not only creating livelihood opportunities but are also presenting an excellent example of women empowerment in the country. This is undoubtedly a milestone in the journey of livelihood.

The capital city Jaipur is once again buzzing with the Saras Livelihood Fair 2024. This fair provides essential everyday items from different states across the country. The fair is being organized at Jawahar Kala Kendra and Indira Gandhi Panchayati Raj Institute in Jaipur and will continue until December 30. There are more than 300 stalls, offering products ranging from clothes, footwear, jewelry, to food items.

On Monday, Para-Olympic gold medalist Ms. Avani Lekhara and Rajeevika brand ambassador Mrs. Ruma Devi visited the Saras Raj-Sakhi National Fair 2024, interacted with the women stallholders from self-help groups, and encouraged them.

There is great enthusiasm among the general public at the Saras fair. People are showing a lot of interest in handmade goods, decorative items, pure spices, and various other food items.

The Saras Fair has been organized by Rajeevika under the aegis of the Rural Development Department. The fair aims to showcase the country’s rich cultural heritage and provide rural artisans, craftsmen, and weavers with an opportunity to promote their products on a single platform, leading them towards prosperity.

This fair is a crucial step in making rural Indian women self-reliant, aligning with the Central Government’s themes of Aatmanirbhar Bharat (Self-Reliant India) and Vocal for Local.

Why this fair is special:

The Saras fair plays a vital role in inspiring women to engage in business. Under the Lakhpati Didi scheme, efforts are being made to make more women self-reliant.

Women from Rajasthan, Assam, Tamil Nadu, Kerala, Andhra Pradesh, Chhattisgarh, Goa, Himachal Pradesh, Uttar Pradesh, and other states have set up stalls in the fair. The Lakhpati Didis are selling handmade showpieces, handloom sarees, and jewelry.

Special attractions of the fair:

The fair features Assam’s bamboo crafts, Bihar’s Madhubani paintings and Sikki art, Chhattisgarh’s candles and soaps, Goa and Gujarat’s wooden toys and decorative items, Haryana’s metal art and clay products, Karnataka’s jewelry, Maharashtra’s footwear, Odisha’s Sabai handicrafts, Bihar’s golden grass products and bangles, and West Bengal’s jute handbags as key attractions.