Rajasthan Trade Promotion Policy 2025: Online Applications Begin; Major Boost for Small Traders

Jaipur, April 2026 : The Rajasthan government has started accepting applications under the Rajasthan Trade Promotion Policy-2025, aimed at strengthening the state’s trading ecosystem and supporting small and medium traders. Applications can be submitted through personal SSO IDs or via e-Mitra centers.

Under this policy, retail traders will be eligible for loans of up to ₹2 crore. The state government will provide an interest subsidy of up to 6 percent on these loans, along with up to 50 percent support on insurance premiums and several other benefits.

State Industries and Commerce Minister Rajyavardhan Singh Rathore said that this is the first policy of its kind introduced in Rajasthan under the guidance of Prime Minister Narendra Modi and Chief Minister Bhajanlal Sharma. The initiative aims to provide small traders with opportunities comparable to large businesses, including access to e-commerce platforms and logistics networks. It is expected to boost investment in the trade sector and generate new employment opportunities.

Over 1.05 Million Retailers to Benefit
The minister highlighted that the policy has been designed keeping in mind the needs of more than 10.5 lakh retail stores and the rapidly growing consumer market in the state. It will strengthen both retail and wholesale trade sectors by improving access to markets and credit, encouraging investment, and supporting the development of MSMEs.

For new micro trading enterprises, an interest subsidy of 6 percent will be provided on loans up to ₹1 crore, while loans ranging from ₹1 crore to ₹2 crore will receive a subsidy of up to 4 percent. Additionally, women, Scheduled Caste (SC), Scheduled Tribe (ST), and differently-abled entrepreneurs will receive an extra 1 percent interest subsidy on loans above ₹1 crore and up to ₹2 crore.

Support Under Credit Guarantee Scheme
Under the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE), the government will reimburse 50 percent of the guarantee fee for loans up to ₹5 crore for a period of five years. This measure is expected to ease access to institutional credit for small traders.

Insurance and E-commerce Incentives
The policy also provides for 50 percent support on insurance premiums for micro trading enterprises for up to five years, with a maximum limit of ₹1 lakh per year.

To encourage digital adoption, traders using e-commerce platforms will receive financial assistance covering 75 percent of platform fees for one year, up to a maximum of ₹50,000.

Overall, the Rajasthan Trade Promotion Policy-2025 is expected to play a crucial role in modernizing the state’s trade sector, empowering small traders, and driving inclusive economic growth.