Odisha in the Global Spotlight: Influencers from 10 Asian Countries Experience Culture and Progress

• From Khandagiri–Udayagiri to Konark — a close experience of Odisha’s rich heritage and culture
• Successful facilitation of MEA’s familiarisation visit by the I&PR Department, Government of Odisha

Bhubaneswar, April 2026, A delegation of social media influencers and content creators from ten Asian countries—Bhutan, Cambodia, Laos, Malaysia, Mongolia, Myanmar, Nepal, Singapore, Thailand, and Vietnam—visited Bhubaneswar from April 16 to April 19, 2026. The Familiarisation Visit was initiated by the Ministry of External Affairs, Government of India, and was smoothly facilitated in Odisha by the Department of Information and Public Relations, Government of Odisha

The delegation comprised travel vloggers, food and lifestyle influencers, wellness bloggers, history enthusiasts, and documentary filmmakers, who experienced Odisha’s rich cultural heritage along with its developmental initiatives.

The group visited the Khandagiri–Udayagiri Caves, gaining insights into the history of ancient Kalinga, Jain traditions, and rock-cut architecture.

They also toured the World Skill Center, where they observed modern skill development training aligned with international standards in sectors such as hospitality, construction, and mechatronics. The influencers also had the opportunity to practically experience and engage with activities such as virtual reality-based training, beauty and wellness sessions, and mechatronics demonstrations.

The delegation further visited the Raghurajpur Heritage Crafts Village, where they witnessed traditional art forms, including Pattachitra paintings and palm leaf engravings, and had an enriching experience of interacting with local artisans and trying to learn the artworks and the techniques involved.

The visit also included the iconic Konark Sun Temple, where the group experienced the grandeur of its chariot-shaped architecture, intricate carvings, and the enduring legacy of Sun worship.

Sharing their experience, the influencers stated that their visit to Odisha had been highly enriching and memorable. They appreciated the state’s warm hospitality, vibrant culture, traditional cuisine, and the friendliness of its people and expressed their eagerness to participate in more such engagements in the future.

The Familiarisation Visit was conducted under the guidance of Information and Public Relations Department’s Director, Shri Anuj Kumar Daspattnayak. Departmental Officers  played a key role in ensuring the smooth and successful conduct of the visit.

Such familiarisation visits play a vital role in showcasing Odisha’s rich culture, heritage, and developmental progress to global audiences through digital platforms..

Bibhuti Bhusan Nayak / Anisha Kar