Mahakumbh reels go viral on WhatsApp Status, X, Instagram, and Facebook

Mahakumbh Nagar : Mahakumbh 2025 trended on social media platforms this New Year’s eve on Tuesday with people across all age groups- from children to adults- sharing videos and reels of the event venue and activities.

Social media users, especially influencers, also shared reels and videos related to the event, creating a viral sensation online. The craze surrounding the Kumbh is growing at such a rapid pace that these videos and reels are quickly going viral.

Prime Minister Narendra Modi and Chief Minister Yogi Adityanath have vowed to make Mahakumbh 2025 divine and grand, and massive preparations are underway in Prayagraj. Work on the beautification of ghats and roads, along with the construction of pontoon bridges, is progressing at a war footing. Camps are being built in all 25 sectors of the Mela area, which is glowing brightly at night with over 67,000 lights.

Active social media users, from the general public to influencers, are capturing the beauty of the Mela area on their cameras and sharing these moments through videos and reels across various social media platforms. Many are also setting these videos as their WhatsApp statuses and sharing them on Facebook, Instagram, and other platforms.

WhatsApp statuses, as well as posts on X, Instagram, and Facebook, are seeing the Mahakumbh dominate the social media landscape. As the grand event draws closer, people are sharing various audio-visual content about the Kumbh with their friends, family, and even international connections.

According to social media influencers, the public is increasingly drawn to the incredible preparations for the Mahakumbh, leading many to want to learn more and stay updated. Videos and reels related to the Kumbh are witnessing a surge in views, attracting numerous influencers who are coming to Prayagraj to create and share content about the event.

Online payment companies promote grand Mahakumbh through branding

Online payment companies are also jumping on the bandwagon to promote the grand Mahakumbh. This is reflected in their barcode scanners, which now feature branding for the event.

Companies like Paytm have distributed new barcode scanners to vendors, prominently displaying the “Bhavya Mahakumbh” branding in bold letters on the scanners.

The design includes images such as conch-blowing saints, temples, women bathing, tents, the Sangam, floating lamps in the Ganges, pontoon bridges, boats, traditional snacks like dahi-jalebi, and pilgrims taking selfies.