Global launch of ‘Padma Doree’

A Cross-Regional Textile Initiative Linking Northeast India and Madhya Pradesh

Blends Eri Silk and Chanderi Traditions to Promote a Sustainable, Artisan-Centric Textile Ecosystem

The North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), a CPSE under the Ministry of Development of North Eastern Region (MDoNER), today formally unveiled Padma Doree, a unique cross-cultural textile initiative that brings together the Eri (Ahimsa) silk traditions of Northeast India with the rich Chanderi weaving heritage of Madhya Pradesh.

The initiative was officially launched by Secretary, MDoNER, Sanjay Jaju, followed by a captivating fashion show that showcased the fusion of Eri silk—renowned for its ethical and sustainable production—with the intricate motifs and finesse of Chanderi textiles.

Speaking on the occasion Shri Sanjay  Jaju said It is Hon’rable Prime Minister Narendra Modi`s vision of Ek Bharat Shresth Bharat that Padma Doree is come into being. He said  that under the visionary leadership of Union Minister of Development of North Eastern Region Shri  Jyotiraditya Scindia this new initiative as realised  today .

He stated Padma Doree is distinct because it is coming from two different textile traditions – Chanderi from Madhya Pradesh and Eri Silk from the North East India. Shri Jaju said Padma Doree is not just bringing heritage, but also brining innovation.

The launch event featured curated exhibition walkthroughs, offering insights into the development of the textiles and the collaborative processes behind them. Positioned within the broader discourse on Indian textiles, indigenous knowledge systems, and sustainable luxury, the initiative underscores the relevance of traditional crafts in contemporary markets.

The three-day exhibition, commencing today, has been designed as an interactive and evolving platform, allowing visitors to engage directly with artisans, understand textile processes, and experience the journey from fibre to fabric.

Artisans from Northeast India and Madhya Pradesh are actively participating in the showcase, offering live demonstrations and sharing insights into their craft traditions. The event also integrates regional culinary experiences, reflecting the cultural richness of the participating regions.

Speaking at launching programme NEHHDC Managing DirectoMara Kocho said, “Padma Doree brings together the fibre traditions of the North East and the handloom heritage of Chanderi, creating an integrated and sustainable textile ecosystem.

The unveiling event was graced by film Director Muzaffar Ali, Senior officials of MDoNER,  officials from Madhya Pradesh Handloom along with other dignitaries, designers, and artisans associated with the initiative.