Ayush food products attract global visitors at World Food India

The Ministry of Ayush showcased the significant role of Ayurveda and different traditional medicine systems of India in modern nutrition and wellness through the Ayush Pavilion at World Food India 2024 event, organised at Pragati Maidan from 19^th September to 22^nd September 2024.

The Ayush Ministry’s pavilion showcased Ayurveda Aahar, a concept that blends traditional wisdom with contemporary food solutions, and is attracting global attention. The event graced by senior dignitaries and attended by stakeholders from around the world, emphasized India’s rich tradition of Ayurveda inspired food practices and their relevance to current global health challenges.

On the opening day of World Food India 2024, the Secretary, Ministry of Ayush, Vaidya Rajesh Kotecha visited Ayush pavilion and emphasized the importance of integrating Ayurveda into mainstream nutrition and wellness, especially in the context of modern lifestyles. The Secretary stated, “Ayurveda Aahar offers scientifically backed, time-tested dietary solutions that promote holistic health. World Food India provides a perfect platform to bring this ancient wisdom to the global stage.”

Key Highlights of the Ayush Pavilion included a special exhibit focused on Ayurvedic dietary products addressing lifestyle disorders like diabetes, obesity, and hypertension. The exhibit demonstrated how Ayurvedic ingredients can be incorporated into everyday meals to enhance overall health and well-being.

Additionally, the pavilion hosted live demonstrations and consultations with Ayurvedic nutrition experts, offering personalized dietary advice based on individual body types (Prakriti) according to Ayurveda. Moreover, representatives from both the public and private sectors engaged in discussions on partnerships to further Ayurveda Aahar research and product development. Yoga is also making its presence felt in the form of live demonstration and Yoga therapy.

World Food India 2024, organized by the Ministry of Food Processing Industries, brought together international and Indian companies, policymakers, and influencers in the food and agriculture sectors. The Ayush Pavilion is providing visitors an opportunity to explore the health benefits of integrating Ayurvedic principles into daily diets.

The Secretary also mentioned the Ministry’s upcoming plans to develop standardized guidelines for Ayurvedic foods and work closely with international regulatory bodies to bring Ayurveda Aahar to global markets. The Secretary remarked, “Ayurveda has the potential to transform the global food landscape by offering sustainable and preventive health solutions. We are committed to promoting research and innovation in this field.”

The Ayush Pavilion and Ayurveda Aahar reflect India’s ongoing efforts to integrate traditional knowledge systems with cutting-edge food technology, creating a robust and health-centric food culture catering to both domestic and international markets.

The World Food India event organized by the Ministry of Food Processing Industries and continued till September 21, 2024 at Pragati Maidan New Delhi.

A special session of Ayush on Revolutionizing Nutrition: ‘Ayush Food Innovations for a Sustainable World’ is also organised during the WFI event on 20th September 2024, at Level 1, Room 7, Pragati Maidan, Delhi, 10:00 AM to 11:30 AM.

Professor and Head, Dept of Dravya Guna NIA Jaipur Dr Mita Kotecha Director, Ministry of Ayush Vijaya Lakshmi Bhardwaj, Director MDNIY Dr Kashinath Samagandi, Director RAV Dr. Vandana Shrivastava were also present at the event along with other dignitaries.