PhiCommerce launches India’s first omnichannel payments orchestrator PHOR

*Designed to address payment failures that bother Indian enterprises as UPI-
driven transactions rise manifold.

*A large business conglomerate to explore PHOR for optimising payment
transactions across its financial services business.

*PHOR will optimize transactions and payment operations across online, point-
of-sale and doorstep transactions, which is India’s first.

Mumbai, 18 April 2024: Payment aggregator and gateway company PhiCommerce
has launched India’s first and most comprehensive omnichannel payment
orchestrator – PHOR. This innovative tool will optimize payment process for
enterprises across online, doorstep and point-of-sale transactions, reducing failure
rates, lower transaction costs and even offer flexible payment options to customers.
This goes one step ahead of other orchestration solutions in India that are only
focused on online transactions.

The global economy loses more than $118 billion annually due to failed payments,
an issue exacerbated by inadequate payment systems (LexisNexis Study). PHOR
aims to address this costly issue by seamlessly integrating payment aggregators
across all channels, making the product India’s first omni-channel payment
orchestrator.

Businesses typically use half a dozen payment providers, acquirers, and banks but
they only need one payment orchestration provider, a provider that detects fraud,
integrates all payments, and does several smart things. The orchestrator serves as a
centralised hub that enables merchants as well as companies to integrate various
payment methods, gateways, and providers, even in multiple markets and
geographies. Processing payments today is extremely challenging and more than
45% of businesses struggle with managing their payments.

How does PHOR simplify payments?

1. Unified orchestration layer – Integrates multiple payment service providers (PSPs),
   acquirers, and banks into a single platform, streamlining payment processes and
   reducing the need for managing multiple integrations.
2. Readily available PA/PGs and seamless Integration with PSPs: Helps you get
   started immediately and enables easy connection PSPs, drastically reducing
   integration times and effort
3. Comprehensive dashboard: Provides a centralized dashboard for managing all
   aspects of payment operations, including monitoring transactions, handling
   settlements, issuing refunds, and managing reconciliation processes. This
   dashboard serves as a one-stop solution for all payment-related activities, making
   operations more efficient and less time-consuming.
   Speaking on the launch, Rajesh Londhe, Co-Founder and Head Payments,
   PhiCommerce said, “We are thrilled to have entered this new phase of innovation
   and bringing the launch of ‘PHOR’. We are glad to be the pioneers in building India’s
   first and the most comprehensive omnichannel payments orchestrator. It will
   streamline payments across all channels and enhance flexibility and performance for
   payment providers. PHOR will increase payment success rates, routing algorithms in
   payment processes and smart transactions will enhance transaction success rates
   and efficiency. It will further simplify payment management, handle multiple payment
   channels with its omnichannel payments capabilities, enhance the checkout
   experience and help offer diverse payment modes.

He further added, “Moreover, merchants can access a range of reporting and
analytics features on the dashboard to track and analyses their payment operations
and further aid in scalability. Formulated in a certain manner, PHOR will also be able
to handle failed transactions with a smart and comprehensive approach.”
PHOR can process payments for advanced businesses around the globe
through:

1. Enhanced customer experience
2. Omnichannel, comprehensive payment modes
3. Centralized and seamless payment operations
4. Complete control over data
5. Scalable and flexible payment platform
6. Single dashboard view of all recon and settlement data

About PhiCommerce
Pune-based fintech start-up PhiCommerce enables businesses to embrace the
digital payment ecosystem using integrated and agile innovations, enabling smooth
and flexible payments across all consumer touchpoints – browser, mobile, in-store
and remote. PhiCommerce offers a unified omni-channel payment platform catering
to the comprehensive both B2B and B2C payment requirements of businesses,
spanning both across online and offline channels.

For media queries,
please contact:
Ruturaj Jejurkar | The Good Edge
ruturaj@thegoodedge.com
+91-9730407304

Nayna Banerjee | PhiCommerce
nayna.banerjee@phicommerce.com
+91-9820181731