Professional wrestler Hulk Hogan dies at the age of 71.

Professional wrestler Terry Bollea, better known as “Hulk Hogan”, died on Thursday at the age of 71, according to World Wrestling Entertainment.

Bollea is widely recognised as the biggest wrestling star of all time and helped WWE become the behemoth that it is today. In the 1980s and 1990s, Bollea’s larger-than-life personality – in and out of the ring – made him a household name and a crossover mainstream star, starring in movies and recognised around the world.

“WWE is saddened to learn WWE Hall of Famer Hulk Hogan has passed away. One of pop culture’s most recognisable figures, Hogan helped WWE achieve global recognition in the 1980s”, the company said in a post on X. “WWE extends its condolences to Hogan’s family, friends, and fans”.

The city of Clearwater, Florida, said in a statement that police and fire personnel were dispatched to Bollea’s home after a report of a cardiac arrest. Bollea was treated by fire and rescue crews when they arrived and was transported to Morton Plant Hospital, where he was pronounced dead. TMZ was first to report the news.

With his boasts of possessing “24-inch pythons” for arms and his reminders to “say your prayers and eat your vitamins”, Bollea was instrumental in wrestling’s 1980s “golden era.” Bollea’s popularity and his rivalries with “Rowdy” Roddy Piper, André Rene Roussimoff – known as André the Giant, “Macho Man” Randy Savage and scores of others made professional wrestling a multi-billion-dollar industry in the 1980s and early 1990s.

His decision to leave the then-World Wrestling Federation for World Championship Wrestling (WCW) in the mid-1990s sent shockwaves around the wrestling world. His “heel turn” – the wrestling term for a hero turning into a villain – in 1996 and his run as “Hollywood” Hulk Hogan is one of the most memorable periods of wrestling history and helped WCW usurp Bollea’s former company in television ratings for 83 weeks – the last time WWE trailed another wrestling company in the traditional measure of popularity.

His time in WCW would eventually turn sour as Bollea took part in the “Finger Poke of Doom,” a moment that exposed professional wrestling’s predetermined nature to a level that had not been seen before. That incident – in which wrestler Kevin Nash flopped on his back after being poked by Bollea, allowing the evil Hollywood Hogan to once again become the WCW champion – sent the company into a period of crisis that turned off fans so much that WWE was able to eventually buy its competition for a relative pittance.

Bollea had eventually returned to WWE as a full-time performer in the early 2000s, having a celebrated match with Dwayne “The Rock” Johnson at WrestleMania X8 in which two of wrestling’s biggest-ever stars created a cauldron of noise at Toronto’s Rogers Centre, then known as the SkyDome.

“The Hulkster” had spent a few more years with WWE before moving over to its competition once again by signing with Total Nonstop Action (TNA) wrestling in 2010. His time with TNA would not be nearly as celebrated as Bollea and other older wrestling stars would be featured on the company’s programming to the detriment of younger talent that became disillusioned with the company and its leadership. He eventually left TNA after three years, not having achieved the same kind of success as he had in his early WCW run when he challenged WWE’s supremacy.

The WWE Hall of Famer could have returned to the company once more until he was caught on tape making racial slurs in a video that surfaced in 2015, a moment that tarnished his legacy among scores of wrestling fans and wrestlers. At the time, WWE ended its contract and removed many mentions of him from its website.

Bollea’s death comes a little more than a month before the first event by his new wrestling company, Real American Freestyle. That company seeks to provide a bigger platform for traditional wrestling – the kind one would see in the Olympics rather than WWE’s version – and was set to host its initial event on August 30. The company has not responded to a request for comment on Bollea’s death as of early Thursday afternoon.

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