Shivraj Singh Chouhan to launch Nayi Chetna 3.0 

Union Minister Smt. Annpurna Devi will also grace the launch event

Nayi Chetna campaign aims to amplify awareness and drive informed action against gender-based violence through grassroots initiatives

This year campaign’s slogan is “Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf”

Month-long campaign, organized by the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission under the aegis of the Ministry of Rural Development

This campaign led by DAY-NRLM’s extensive Self-Help Group network embodies the spirit of Jan Andolan and it will witness participation of 9 Ministries/Departments

First edition of this campaign reached 3.5 crore people and Second editon engaged 5.5 crore participants across 31 States and Union Territories

Union Minister of Rural Development and Agriculture & Farmers’ Welfare, Shri Shivraj Singh Chouhan will launch the third edition of Nayi Chetna – Pahal Badlaav Ki, a national campaign against gender-based violence on 25th November 2024 in Rang Bhawan Auditorium, All India Radio, Sansad Marg, New Delhi. Union Minister of Women and Child Development Smt. Annpurna Devi will also grace the event in a collective effort of the government to eliminate gender-based violence.

The month-long campaign, organized by the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) under the aegis of the Ministry of Rural Development, will run across all Indian States and Union Territories until 23rd December 2024. This initiative, led by DAY-NRLM’s extensive Self-Help Group (SHG) network, embodies the spirit of Jan Andolan.

The campaign is a collaborative effort in the spirit of “whole of government” approach and will witness participation of 9 Ministries/Departments namely Ministry of Women and Child Development, Ministry of Health and Family Welfare, Department of School Education and Literacy, Ministry of Home Affairs, Ministry of Panchayati Raj, Ministry of Social Justice and Empowerment, Ministry of Youth Affairs and Sports, Ministry of Information and Broadcasting and Department of Justice.

The Nayi Chetna campaign aims to amplify awareness and drive informed action against gender-based violence through grassroots initiatives. Since its inception, Nayi Chetna has mobilized millions nationwide, fostering a significant movement for gender equality and women’s empowerment. The first edition reached 3.5 crore people, supported by multiple line ministries, while Nayi Chetna 2.0 engaged 5.5 crore participants across 31 States and Union Territories, with over 9 lakh awareness activities on gender-based violence conducted nationwide.

The objectives of Nayi Chetna 3.0 include raising awareness of all forms of gender-based violence, encouraging communities to speak out and demand action, providing access to support systems for timely assistance and empowering local institutions to act decisively against violence. The campaign’s slogan, “Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf,” embodies the call for collective action through convergence efforts, adopting a whole-of-society and whole-of-government approach.