Sales of products with the logo Mahakumbh increases 20 to 25 percent

Mahakumbh Nagar : The upcoming Mahakumbh on the banks of Triveni is already making a significant impact on trade and commerce. Products with the logo and symbols of the grand and divine Mahakumbh are witnessing a surge in market demand, with the most noticeable effects seen in the gifting and stationery sectors, especially as the New Year approaches.

The Uttar Pradesh government, under Chief Minister Yogi Adityanath, is working tirelessly to ensure the Mahakumbh in January 2025 is a grand success. The meticulous branding and promotion have boosted market enthusiasm.

Mahendra Goyal, Uttar Pradesh President of the Confederation of All Traders, highlights how sentiments often drive businesses.

Drawing parallels to the market frenzy during the Pran Pratishtha of Ram Lalla at the Ayodhya Ram Mandir, he notes that the Prayagraj Mahakumbh’s branding has led to a 20-25% rise in sales of related products. Traders are optimistic, anticipating even higher growth in the coming months.

The tradition of exchanging gifts during the New Year has also seen a unique twist this time. In Prayagraj, several shopkeepers have introduced products themed around the Mahakumbh, yielding excellent results.

Arvind Kumar Agarwal, the proprietor of Bhagwati Papers Trading in the Zero Road area, has launched 14 stationery items inspired by the Mahakumbh, including diaries, file boxes, calendars, pens, pen stands, and key rings, all bearing the Mahakumbh logo and symbols.

These products have received an overwhelming response, with high demand even from cities outside Prayagraj.

Similarly, Shivam Agarwal, another trader, reports that the demand for Mahakumbh-themed products has surpassed expectations to the point where he’s struggling to fulfill orders. Gopal Pandey, proprietor of Shiva International and a wholesaler of jute and cotton bags, notes that the government’s push for a single-use plastic-free Mahakumbh has significantly increased the demand for eco-friendly bags. His jute and cotton bags, printed with the Mahakumbh’s divine and grand symbols, have already received orders exceeding 25,000 units, with strong demand both within and beyond the Mahakumbh region.

This unique blend of cultural sentiment and strategic branding has created a thriving market, uplifting the spirits of traders and businesses alike. The Mahakumbh is not just a spiritual event but also a catalyst for economic vibrancy in Uttar Pradesh.