Inplay OTT Launches with Short-Format Vertical Content

‘Malhotra House Ke Rahasya’ to Release on April 17

Mumbai/Lucknow, April 2026 : Marking its entry into India’s rapidly evolving digital entertainment landscape, Inplay OTT has officially launched and is steadily gaining attention among audiences. The platform focuses on short, engaging, and mobile-friendly content aligned with contemporary viewing preferences.

The platform’s key highlight is its vertical drama format, featuring episodes of 1–2 minutes. Each episode is crafted with strong storytelling, fast-paced narration, and engaging twists to keep viewers hooked.
Inplay OTT is offering content in Hindi, Bhojpuri, and Gujarati, aiming to connect with diverse regional audiences by delivering entertainment in their preferred languages.

As part of its latest offerings, the much-anticipated series “Malhotra House Ke Rahasya” is set to release on April 17. Packed with mystery and drama, the series explores hidden secrets and complex relationships within an affluent family, generating considerable curiosity among viewers.

According to the company, a range of shows have been live on the platform since April 12, and audiences can seamlessly access the content on their mobile devices.

The platform offers a variety of content, including films, vertical drama series, and music singles, all available in one place for a smooth and uninterrupted viewing experience.

As per the release issued by Inplay, the platform is planning to expand further with new features, additional languages, and diverse content categories to enhance user experience.

With its innovative approach and audience-centric strategy, Inplay OTT is emerging as a promising new player in the digital entertainment space, catering to the fast-changing preferences of today’s viewers.

-SHIVENDRA PATEL